SEC Recruitment Backs National Apprenticeship Media CampaignOctober 31, 2011
SEC Recruitment, a recent winner in the 2011 National Apprenticeship Awards, are playing a key role in a major new media campaign which the National Apprenticeship Service (NAS) are running from November through to March 2012, designed to promote Apprenticeships as a sound business investment to organisations in London and the South East.
The campaign, supported by Mayor of London, focuses on press advertising in the London Evening Standard as well as 4 daily regional newspapers plus 60 weekly titles throughout the South East. This is in addition to promotion to over 40,000 London businesses and the support of radio advertising. The campaign is designed to promote how today’s Apprenticeships can benefit businesses by increasing productivity, improve competitiveness and create a more committed and competent workforce. This campaign forms part of the activity of the NAS, whose vision is that by 2020 every employer will value an Apprenticeship as the key route to equipping them with the skills they need for their business.
Stuart Britton, Chief Executive of RDL, is a member of the Apprenticeship Ambassador Network and was delighted to be asked to be involved in the campaign. He first became involved with this Network in 2009, joining fellow senior executives who are committed to providing apprenticeships within their organisations. RDL were one of the first recruitment businesses in the UK to launch a formal apprenticeship scheme in 2010.
Britton commented, “At the end of 2009 we were struggling to recruit good consultants for our business. We trialled the Apprenticeship programme in January 2010 and we were really impressed by the quality, attitude, and performance of the individuals that we recruited as apprentices. I have become an active advocate of apprenticeships and the competitive advantage they bring to the recruitment industry. Our Apprenticeship programme is now an integral part of our business and aims to give young people the skills and qualifications needed to succeed in this vibrant industry, earning as they learn. Since launching the programme, we have trained 12 apprentices and seven have graduated to full recruitment consultant status, finding jobs for more than 50 IT, business intelligence and analytics professionals in the last year. To date our apprentices have generated £900,000 worth of business. We’re so pleased with them, we have just employed three more.